“Fast fashion” has made it easy to stay on top of trends, but drastically lowered the quality of clothing available in mass market stores. Several startups, include Bonobos, Indochino, J. Hilburn, and Trumaker, are trying to reverse the trend by offering custom-made menswear. Now a new startup called Numari wants to do the same thing for women.
To purchase a dress from Numari, customers fill out a measurement profile (the site says doing this takes less than 15 minutes) and pick details like hemlines and sleeve length.
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Garments are made-to-order in Asia and take about three weeks to process and ship, which co-founder Arti Anand says is about the same as for men’s custom brands. As Numari scales up, it hopes to reduce that time to 10 to 14 days.
Standard sizing for women’s wear often ignores the differences in body proportion and height, says Anand.
“I have personally met a ‘fit model’ (someone who helps guide a brand on how a certain size should fit) for my standard size and this woman was 6 inches taller than me with completely different proportions,” she wrote in an email.
“It’s no wonder that while apparel is one of the largest and fastest growing e-commerce categories, it suffers from high return rates.”
If a Numari garment’s fit is off but fixable, the company will reimburse the customer up to $30 for alterations, remake the garment for free, or offer a full refund. Prices range from about $160 to $280, about the same as mid-market brands like Ann Taylor and J. Crew.
Numari is able to keep costs down with a “tech-enabled operational work flow” and because it doesn’t have to carry finished inventory, says Anand, who is currently bootstrapping Numari with co-founder Komal Kushal Raj.
Anand says the rise of startups that offer men’s custom clothing is also “fueling some of the pent-up demand in the women’s market.”
To be sure, there are already several notable startups offering custom clothing for women, like Bow & Drape and eShakti. There are also sellers on Etsy and eBay who make bespoke garments for women at similar price points and turnaround times to Numari.
Bow & Drape, however, focuses on casual clothing with customizable details, but not fit, and Anand says that Numari offers higher-end clothing and more classic styles than eShakti.
Numari also gives customers a more convenient and streamlined shopping experience than buying from individual vendors on Etsy or eBay.
“We aim to serve the affordable luxury market who is looking to keep these garments for a longer period of time, and thus require better materials, quality, and finishing,” says Anand. See also:cheap prom dresses australia online |evening dresses australia
Chloe+Isabel follows in the footsteps of companies like Avon and Tupperware, but it’s
among several that want to redefine the direct-selling business model with technology. Now
Chloe+Isabel is taking its proprietary tech platform one step further with virtual trunk
shows that allow sellers to connect with customers in different parts of the country at the
same time using mobile devices.
The startup, which says it has grown 250 percent over the past year, was founded by CEO
Chantel Waterbury in 2011 and is based in New York City. It has raised $18 million from
investors, including General Catalyst Partners, First Round Capital, Forerunner Ventures,
Floodgate, Ashton Kutcher, Ron Conway and Caterina Fake.
Waterbury said in an email that Chloe+Isabel’s sellers asked for an HTML5 platform instead
of an app to host the virtual events because it would load more quickly, be easier to share
through social media, and not take up space on their smartphones (though an app version is
also coming soon).
Sellers can select the jewelry they want to present during the virtual trunk show on their
mobile devices and then send an invitation with its start time.
While the event is live, customers join in on their own mobiles and tablets. The platform
uses HTML5 WebSockets to let shoppers simultaneously chat with one another, share wish
lists and order jewelry. They can also invite friends to join the event through email,
Facebook, Pinterest and Twitter, potentially increasing the event’s reach.
Socializing and being able to examine merchandise is an important part of traditional
direct-selling buying parties. Chloe+Isabel, however, wanted to create a new shopping
experience suited to its customers, many of whom are in their 20s and comfortable meeting
people and purchasing fashion items on their smartphones or tablets.
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“While in-person selling is important, social media is now such an integral part of how we
communicate with one another,” said Waterbury in an email. “It’s crucial that the direct
selling industry be updated for the present day, which means providing direct sellers with
the online marketing support, technological innovation, and continuous education they need
to be successful.”
Merchandisers can enhance the event by uploading photos showing how they or their customers
style different items and using the chat function to interact with customers.
Chloe+Isabel’s sales model is targeted to women who want to start their own businesses.
Many direct-sales vendors work part-time, so Chloe+Isabel looks at how much they can make
per hour of time, explained Waterbury. The startup’s vendors currently make about $30 to
$300 an hour. On the extreme high end, one seller recently made $1,000 in an hour.
“People come to Chloe+Isabel with goals that range from paying off school loans to paying
rent. We help them create a plan to accomplish those goals with the time they want to
spend. It can be five hours a week or 20 hours a week — it’s up to them,” said
Chloe+Isabel’s proprietary tech platform includes analytics, a dashboard, and
communication tools. The startup launched with a mobile-responsive HTML5 site, and its
sellers use its platform to manage marketing on different social networks. Waterbury says
that other companies have asked to license its new virtual event tech, but it’s not a
“When we first launched, we had to create all of our software from scratch as it just didn
’t exist. While this was a different kind of challenge, what we quickly realized was that
though Chloe + Isabel is a jewelry company, we had to be just as proficient as a technology
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An anniversary in paradise! Reese Witherspoon is celebrating her sixth wedding anniversary with husband Jim Toth, and the Big Little Lies star took to Twitter to share her love and appreciation.
"6 years ago I was lucky enough to marry this wonderful man," the Oscar winner captioned a photo of her and her husband standing on a tropical beach and starring out over the crystal blue waters at a sunset dipping down on the horizon.
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"He makes me laugh daily & supports me in all I do," she continued. "Happy anniversary, JT!"
The actress began dating Toth, a talent agent at Creative Artists Agency where Witherspoon is represented, in early 2010, and the couple got engaged in December of the same year.
The pair tied the knot in March 2011 at a ceremony in Ojai, California, at a sprawling estate the actress owned at the time. The couple welcomed son Tennessee, their first child together, in September 2012.
WATCH: Reese Witherspoon Talks Son Tennessee's 'Preschool Problems' -- Like the 'Tricky' Spelling of His Own Name!
Witherspoon is also the mother to a 13-year-old son, Deacon, and 17-year-old daughter, Ava, from her previous marriage to actor Ryan Philippe, which came to an end in 2007.
The Wild star recently celebrated another anniversary of sorts -- her birthday! Witherspoon turned 41 on Wednesday and spent her big day hanging out with her kids. She took to Instagram to share a sweet snapshot with Deacon and her lookalike daughter. Check out the video below to see more. see more at:cheap prom dresses australia
Sarah Paulson is joining the second season of Ryan Murphy's Feud -- which will follow the tumultuous relationship between Prince Charles and Princess Diana -- and we might now have a better idea at which historical figure the Golden Globe winner is going to play.
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Paulson and actress Kathy Bates sat down alongside their fellow American Horror Story: Roanoke stars at a PaleyFest panel on Sunday, and Bates added fuel to the fire of speculation that Paulson will be starring as the late princess herself.
During the panel discussion, Bates referred to Paulson several times as "the people's princess," which is, of course, the nickname given to the beloved Princess Diana long before her untimely death in August 1997, in a fatal car accident in Paris.
It's unclear if Bates was simply joking, intentionally teasing fans, or if she was dropping informed hints.
While no casting for Feud's second season has officially been announced, it would make a lot of sense for Paulson to play the iconic royal. The celebrated actress had starred in many of Murphy's biggest projects -- including The People v. O.J. Simpson: American Crime Story and all seven seasons of AHS. She also has a recurring role as actress Geraldine Page on the current season of Feud: Bette and Joan.
Earlier this month, ET caught up with Paulson at the Family Equality Council’s Impact Awards, and while she couldn't confirm what role she'd be taking on in the second season of Feud, she did dish on who she would like to play -- and it wasn't Princess Di.
"I wanna play the Queen Mother!" Paulson revealed. "I don't think [Murphy's] gonna let me do that. That might be a bridge too far. He might also be like, 'Oh, lady... no!' I could play one of the corgis." Check out the video below to hear more. read more: formal dresses australia|http://www.addloves.com.au
Megan Fox is thrilled with her sexy Frederick's of Hollywood lingerie line because she bought her first ever naughty underwear there.
The Transformers star and mum of three was a huge fan of famed actress bombshell Marilyn Monroe growing up, and when she moved to Los Angeles, went straight to her heroine's favourite underwear store,
But she wasn't only interested in the risque undergarments for sale, she was also keen to secretly shock her family.
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"I remember her (Marilyn) wearing Frederick’s of Hollywood,” she tells People magazine. “When I moved to L.A., I was like 17, there was a Frederick’s of Hollywood store on Hollywood Boulevard and I went there and I bought all of these really sexy pieces that I knew my parents would have a heart attack if they knew I was buying them."
She explains that she was raised in a "really religious, very strict" household and couldn't wait to let her hair down, any way she could.
"So I just ran around Los Angeles doing all the things that I knew would upset them. I could buy a pair of crotchless panties, which at the time I had no need for but it was still empowering, like, I can be what I want to be right now and there’s no sort of restrictions or limits or shaming."
She still feels that the lingerie chain helps to empower women and hopes others will enjoy her line just as she revelled in the pieces when she was younger.
"It’s (Frederick's of Hollywood) just a place that really embraces a woman’s body and her right to express herself however she wants.” Get more info: buy formal dresses online australia
Our lives changed with the Beauty Blender. True, makeup sponges have always been around and makeup artists have always sworn by them, but it wasn't until the perfectly poofy pink body launched in 2003 that we all experienced the miracle of the BB. If you're anything like me and use yours daily, you may be wondering: Can you wash a Beauty Blender with soap? Here's how to perfectly clean your favorite makeup tool with something you already have in your kitchen cabinet.
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Beauty Blenders work best when they're damp, which allows them to expand into a giant, soft sponge. But that damp environment — combined with oils from your fingers and constant, daily handling — is prime breeding ground for bacteria. No matter how much you clean it, a Beauty Blender isn't meant to last forever. According to beautyblender.com, even with routine cleansing, the lifespan of a sponge is only three months. If you use your blender every day, I recommend cleaning it at minimum once a week. You can even clean it every day after use, it's simply up to you. It's easy to clean before use every time; plus, your BB will already be damp and ready for use! As usual, the cleaner your tools are, the less likely you are spreading bacteria.
While there are tons of sponge cleansers out there, the best and easiest way to clean your sponge is with a gentle, antibacterial soap. I prefer dish soap, like Dawn, when washing my own BB, but any gentle antibacterial soap will do, from BB-specific cleansers to baby shampoo.
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Like everything else on the last day of the year, your New Year’s Eve manicure is generally all about putting your fanciest self forward. If the idea of glitz and glitter all of your face isn't super appealing, festive nail designs are a great way to add some sparkle to your style. It will certainly save you the hassle of scrubbing sparkly shadow off your eyes before you crawl into bed with a nice little champagne buzz.
When it comes to nails, it’s good to know there really aren’t any rules, So, whether you like bold metallics or elegant glitters, there are pretty much endless possibilities to achieving your own perfect New Year’s nail look. And while you can pretty much create any color scheme or design you’d like, the New Year’s Eve palette usually focuses on gorgeous tones of black, white, silver, gold, and champagne — all of which happen to go with any ensemble you had in mind.
Whether your New Year’s Eve involves a big night out at a fancy club or a chill evening with a few close friends, these 20 looks from Instagram are guaranteed to make you (and your tips) dazzle.
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When I walk into a charity shop because of the beat-up penny loafers in the display windows or the kitschy mohair sweaters being perused by ladies that remind me of my aunties, I can never contain myself. The question of why I buy vintage, and especially vintage I know I'll never wear, has a bit of an indecipherable history to it. One day I was purchasing what most college kids buy — cardigans and jeans and Converse to beat up by summer — and the next I was trying on '50s prom dresses and watching His Girl Friday, itching to figure out how, exactly, I could perfect dressing like a reporter from the '30s. And I guess the main reason I'm drawn to vintage is that the clothes aren't just stuff you can wear on your back. They also hold a narrative.
It's not like I was raised around red lipstick or skeleton keys or Mad Men-inspired whiskey sets. Yet the whimsy of it all has caught my attention. I went through phases during which I wanted my dresses to look like picnic blankets and my shoes like ones Southern matriarchs might sport to church. And then I crossed over to a more menswear-inspired, Katharine Hepburn-esque look that had a lot to do with wearing Oxford shirts without bras and my dad's watch on my wrist. Things ebbed and flowed, but one thing I knew was that I was attracted to the world of vintage because of my love for stories.
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Vintage items have a tale to tell. The flapper dress that hung between the ghastly '80s New Year's number and the regular denim pinafore somehow made its way to my suburb, but from whose attic? I can almost imagine the woman who must have folded it carefully into her past before finally donating it. I can picture her as a teenager with a quick laugh and a stubborn streak — one that would worry her mother, but keep her dad wrapped around her finger. Maybe she would swing to jazz and touch up her lipstick in smoky bathrooms, talking quickly like a 1920s movie star about the boy she liked.
Maybe she did and maybe she didn't. But it's fun to try to find that person in chiffon and bead work, allowing me to connect with a woman I'll never meet but can remember nonetheless. I have a deep appreciation for these stories, even if they're only in my head. Vintage clothing is full of mystery and history, and wondering about it all is half the charm.
So when it comes to vintage, I buy a lot of things I'll likely never wear, but that I just need to own when my paycheck allows for it. My closet is like walking into a curiosity shop. On one side, you have my sensible clothes, with sweaters stacked neatly according to color, collared shirts ironed and hanging primly, and the less OTT vintage suitable for the day to day. And on the other, you have a collection of sartorial chapter books — a history of women I admire and think about often, wondering what sorts of things they did with their lives while wearing those clothes. And while that might sound like a hodge podge of a wardrobe, I think you can be drawn to a style completely different from your own (brocade opera jackets even if you're a tomboy, or baggy overalls even if you're sophisticated) and not have to feel guilty about getting less use out of it.
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